Balance Fitness (3 months of Google Ads)

Google Ads Management for Balance Fitness

Search Campaigns

• Build keyword-targeted campaigns focused on firearm accessories, shotgun slings, and hunting gear

• Write high-converting ad copy highlighting Balance Fitness benefits (fatigue reduction, safety, ease-of-use)

• Perform ongoing A/B testing and bid optimization

Shopping Ads

• Set up and manage Balance Fitness product feed in Google Merchant Center

• Optimize titles, descriptions, and images for increased visibility and clicks

• Monitor product performance and adjust targeting as needed

Display Retargeting Ads

• Retarget website visitors who didn’t convert using banner ads across the Google Display Network

• Segment audiences by behavior (e.g., product views, cart abandoners)

YouTube Ads

• Run video ads demonstrating Balance Fitness products in hunting and sport shooting contexts

• Target hunters, firearm enthusiasts, and outdoorsmen based on search and watch behavior

Performance Max Campaigns

• Utilize Google’s AI to run cross-platform ads (Search, Display, YouTube, Gmail, Discovery)

• Upload creative assets and product feeds to let Google optimize placements and audience targeting

Account Issue Investigation

• [✔️ In Progress] Diagnose and resolve the issue preventing Balance Fitness from running PPC ads on Google

• Ensure account compliance with Google’s advertising policies regarding firearm-related products

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