Sunrise E-Bikes

Sunrise E-Bikes Marketing Plan

• Content Strategy (Organic Growth):

  • 2–3 blog posts per week to drive organic traffic and boost SEO
  • 2–3 YouTube Shorts per week to build the channel and work toward monetization
  • Content will establish brand authority and support paid advertising efforts

• Paid Advertising (Google & Meta Ads):

  • Ads will launch after 2–3 weeks of content posting to optimize performance
  • Budget: $400–$700 per month, split between Google & Meta Ads
  • Targeted locations chosen by the client (with marketer recommendations)
  • Ads will include video, image, and carousel formats for maximum engagement

• Competitive Advantage:

  • Access to Google Ads data from a successful e-bike retailer (Cheryl Wilson) to optimize targeting and strategy

• Budget & Timeline:

  • Marketing Fee: $500/month (goal: scale to $1,000 as sales increase)
  • Ad Spend: $400–$700/month
  • Phase 1: Content posting begins (weeks 1–3)
  • Phase 2: Paid ads launch after content gains traction (week 3+)

• Goal:

  • Boost online visibility, increase e-bike sales, and build a self-sustaining, monetized YouTube channel while driving consistent organic and paid traffic to the Sunrise E-Bikes website.