Balance Fitness (3 months of Google Ads)
Google Ads Management for Balance Fitness
Search Campaigns
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Build keyword-targeted campaigns focused on firearm accessories, shotgun slings, and hunting gear
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Write high-converting ad copy highlighting Balance Fitness benefits (fatigue reduction, safety, ease-of-use)
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Perform ongoing A/B testing and bid optimization
Shopping Ads
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Set up and manage Balance Fitness product feed in Google Merchant Center
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Optimize titles, descriptions, and images for increased visibility and clicks
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Monitor product performance and adjust targeting as needed
Display Retargeting Ads
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Retarget website visitors who didn’t convert using banner ads across the Google Display Network
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Segment audiences by behavior (e.g., product views, cart abandoners)
YouTube Ads
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Run video ads demonstrating Balance Fitness products in hunting and sport shooting contexts
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Target hunters, firearm enthusiasts, and outdoorsmen based on search and watch behavior
Performance Max Campaigns
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Utilize Google’s AI to run cross-platform ads (Search, Display, YouTube, Gmail, Discovery)
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Upload creative assets and product feeds to let Google optimize placements and audience targeting
Account Issue Investigation
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[✔️ In Progress] Diagnose and resolve the issue preventing Balance Fitness from running PPC ads on Google
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Ensure account compliance with Google’s advertising policies regarding firearm-related products
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