Believe Greek Apparel: Google Ads

Google Ads Services Breakdown

1. Campaign Creation & Strategy

• Build high-converting Search and Performance Max campaigns.

• Focus on high-intent keywords like “AKA Apparel,” “Greek Letter Shirts,” and “DST Sorority Clothing.”

• Create campaigns segmented by organization (e.g. AKA, Delta, Zeta) for better targeting.

2. Google Shopping Setup

• Set up and optimize Google Merchant Center.

• Ensure all products are properly submitted via product feed (with titles, descriptions, images, prices).

• Launch Google Shopping Ads to showcase products directly in search results.

3. Retargeting Campaigns

• Install remarketing tags and build Dynamic Retargeting Ads.

• Show returning visitors the exact products or sorority collections they viewed.

4. Ad Copywriting & Creative

• Write compelling, high-CTR ad headlines and descriptions for each campaign.

• Use ad extensions (sitelinks, promotions, callouts) to improve ad visibility and clicks.

5. Keyword Optimization & Negative Matching

• Conduct deep keyword research and implement exact match + phrase match strategies.

• Build a robust negative keyword list to reduce wasted spend.

6. Tracking & Conversion Setup

• Set up conversion tracking with GA4 and Google Tag Manager.

• Monitor purchases, cart adds, and contact form submissions.

7. Weekly Optimization & Reporting

• Adjust bids, pause underperforming ads, and test new keywords and creatives weekly.

• Provide monthly performance reports with ROAS, CTR, cost-per-sale, and next steps.

I will setup, run, manage and monitor ads for 3 months: Starting immediately through end of January 2026